An eco-action is any action or activity within a program that is intended to have a positive impact on the environment. For this reason it is often used as a synonym for environmental action. People adopting eco-actions tend to specifically target activities around the ‘Three Rs’ of the waste hierarchy, Reducing, Reusing and Recycling. They may decide to carry out small-scale eco-friendly actions such as reducing the volume of paper used in offices, or purchasing products only from companies that have environmentally friendly or sustainability policies. Others may adopt eco-actions that affect where they live by cleaning up beaches, removing graffiti, supporting community gardening, and re-planting coastal wetlands because the immediate community has come to be considered part of their ecosystem.

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